Privacy Policy

Privacy Policy

Privacy policy

As of June 20, 2024

Outline

E-mail address: info@datteldelight.de

Overview of processing

The following overview summarises the types of data processed and the purposes of their processing, and refers to the data subjects.

Types of data processed

Inventory data.
Payment
Location
Contact details
Content Data
Contract
Usage
Meta, communication and procedural data
Log.

Categories of Data Subjects1

Service recipients and clients
Interested parties
Communication
User
Business and contractual partners
Customers.

Purposes of processing

  • Provision of contractual services and fulfilment of contractual obligations.
  • Communication.
  • Security Measures
  • Range measurement.
  • Tracking.
  • Office and organizational procedures..
  • Conversion measurement.
  • Target group formation.
  • Organisational and administrative procedures.
  • Feedback.
  • Marketing.
  • User-related information profiles.
  • Provision of our online offer and user-friendliness.
  • Information technology infrastructure.
  • Public relations.
  • Business processes and business procedures.

Relevant legal bases

Relevant legal bases according to the GDPR: Below you will find an overview of the legal bases of the GDPR on the basis of which we process personal data. Please note that in addition to the regulations of the GDPR, national data protection regulations may apply in your or our country of residence or domicile. Furthermore, if more specific legal bases are relevant in individual cases, we will inform you of these in the privacy policy.

  • Consent (Art. 6 para. 1 sentence 1 lit. a) GDPR) – The data subject has given his or her consent to the processing of personal data concerning him or her for a specific purpose or purposes.
  • Performance of a contract and pre-contractual enquiries (Art. 6 para. 1 sentence 1 lit. b) GDPR) – The processing is necessary for the performance of a contract to which the data subject is a party or to take steps taken at the request of the data subject prior to entering into a contract.
  • Legal obligation (Art. 6 para. 1 sentence 1 lit. c) GDPR) – The processing is necessary for compliance with a legal obligation to which the controller is subject.
  • Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR) – the processing is necessary for the purposes of the legitimate interests pursued by the controller or by a third party, provided that the interests, fundamental rights and freedoms of the data subject which require the protection of personal data are not overridden.
  • National data protection regulations in Germany: In addition to the data protection regulations of the GDPR, national regulations on data protection apply in Germany. These include, in particular, the Act on Protection against Misuse of Personal Data in Data Processing (Federal Data Protection Act – BDSG). In particular, the BDSG contains special provisions on the right to information, the right to erasure, the right to object, the processing of special categories of personal data, processing for other purposes and transmission as well as automated decision-making in individual cases, including profiling. In addition, state data protection laws of the individual federal states can be applied.
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  • Note on the applicability of the GDPR and the Swiss FADP: This data protection notice serves both the provision of information in accordance with the Swiss Data Protection Act and the General Data Protection Regulation (GDPR). For this reason, we ask you to note that due to the broader spatial application and comprehensibility, the terms of the GDPR are used. In particular, instead of the terms “processing” of “personal data”, “overriding interest” and “particularly sensitive personal data” used in the Swiss FADP, the terms “processing” of “personal data” as well as “legitimate interest” and “special categories of data” used in the GDPR are used. However, the legal meaning of the terms will continue to be determined in accordance with the Swiss FADP within the scope of the Swiss FADP.
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Transfer of personal data

As part of our processing of personal data, it may be transmitted to or disclosed to other bodies, companies, legally independent organisational units or persons. The recipients of this data may include, for example, service providers commissioned with IT tasks or providers of services and content that are integrated into a website. In such cases, we observe the legal requirements and, in particular, conclude appropriate contracts or agreements with the recipients of your data that serve to protect your data.

General information on data storage and deletion

We delete personal data that we process in accordance with the law, as soon as the underlying consents are withdrawn or there are no other legal grounds for the processing. This applies to cases in which the original purpose of processing no longer applies or the data is no longer needed. Exceptions to this regulation exist if legal obligations or special interests require longer storage or archiving of the data. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.

In particular, data that must be retained for commercial or tax reasons, or the storage of which is necessary for legal prosecution or to protect the rights of other natural or legal persons, must be archived accordingly.

Our Privacy Notice contains additional information on the retention and deletion of data that applies specifically to certain processing operations.

If there is more information about the retention period or deletion periods of a date, the longest period is always decisive.

If a time limit does not expressly begin on a specific date and is at least one year, it shall automatically start at the end of the calendar year in which the event triggering the time limit occurred. In the case of ongoing contractual relationships in the context of which data is stored, the event triggering the deadline is the time when the termination or other termination of the legal relationship takes effect.

We process data that is no longer stored for the originally intended purpose, but due to legal requirements or other reasons, exclusively for the reasons that justify its storage.

Further information on processing processes, procedures and services:

  • Retention and deletion of data: The following general deadlines apply to retention and archiving under German law:
    • 10 years – retention period for books and records, annual financial statements, inventories, management reports, opening balance sheet as well as the work instructions and other organisational documents, accounting documents and invoices required for their understanding (sec. 147 para. 3 in conjunction with para. 1 nos. 1, 4 and 4a AO, sec. 14b para. 1 of the German VAT Act, sec. 257 para. 1 nos. 1 and 4, para. 4 of the German Commercial Code).
    • 6 years – Other business documents: received commercial or business letters, reproductions of the commercial or business letters sent, other documents insofar as they are relevant for taxation, e.g. hourly wage slips, company accounting sheets, calculation documents, price labels, but also payroll documents, insofar as they are not already accounting documents and cash strips (§ 147 para. 3 in conjunction with para. 1 nos. 2, 3, 5 AO, § 257 para. 1 nos. 2 and 3, para. 4 HGB).
    • 3 years – Data necessary to consider potential warranty and indemnity claims or similar contractual claims and rights, as well as to process related requests, based on previous business experience and common industry practices, will be retained for the duration of the regular statutory limitation period of three years (§§ 195, 199 BGB).
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Rights of data subjects

Rights of data subjects under the GDPR: As data subjects, you have various rights under the GDPR, which result in particular from Art. 15 to 21 GDPR:

  • Right to object: You have the right to object at any time, on grounds relating to your particular situation, to the processing of personal data concerning you that is carried out on the basis of Art. 6 (1) (e) or (f) GDPR; this also applies to profiling based on these provisions. If the personal data concerning you is processed for the purpose of direct marketing, you have the right to object at any time to the processing of the personal data concerning you for the purpose of such advertising; this also applies to profiling, insofar as it is related to such direct advertising.
  • Right of revocation in the case of consent: You have the right to revoke any consent you have given at any time.
  • Right: You have the right to request confirmation as to whether the data in question is being processed and to obtain information about this data, as well as further information and a copy of the data in accordance with the legal requirements.
  • Right to rectification: In accordance with the legal requirements, you have the right to request the completion of the data concerning you or the correction of the incorrect data concerning you.
  • Right to erasure and restriction of processing: In accordance with the legal requirements, you have the right to demand that data concerning you be deleted immediately, or alternatively to demand a restriction of the processing of the data in accordance with the legal requirements.
  • Right to data portability: You have the right to receive data concerning you that you have provided to us in a structured, commonly used and machine-readable format in accordance with the legal requirements or to request its transmission to another controller.
  • Complaint to supervisory authority: Without prejudice to any other administrative or judicial remedy, you have the right to lodge a complaint with a supervisory authority, in particular in the Member State of your habitual residence, your place of work or the place of the alleged infringement, if you believe that the processing of personal data concerning you violates the requirements of the GDPR.

Business services

We process data of our contractual and business partners, e.g. customers and interested parties (collectively referred to as “contractual partners”), in the context of contractual and comparable legal relationships as well as related measures and with regard to communication with the contractual partners (or pre-contractually), for example to answer inquiries.

We use this data to fulfil our contractual obligations. These include, in particular, the obligations to provide the agreed services, any updating obligations and remedy in the event of warranty and other service disruptions. In addition, we use the data to protect our rights and for the purpose of the administrative tasks associated with these obligations as well as the company organization. In addition, we process the data on the basis of our legitimate interests both in proper and business management and in security measures to protect our contractual partners and our business operations from misuse, endangerment of their data, secrets, information and rights (e.g. for the involvement of telecommunications, transport and other auxiliary services as well as subcontractors, banks, tax and legal advisors, payment service providers or tax authorities). Within the scope of applicable law, we only pass on the data of contractual partners to third parties to the extent that this is necessary for the aforementioned purposes or for the fulfilment of legal obligations. The contractual partners are informed about other forms of processing, such as for marketing purposes, within the framework of this data protection declaration.

We inform the contractual partners of which data is required for the aforementioned purposes before or as part of the data collection, e.g. in online forms, by means of special marking (e.g. colours) or symbols (e.g. asterisks or similar), or personally.

We delete the data after the expiry of statutory warranty and comparable obligations, i.e. generally after four years, unless the data is stored in a customer account, e.g. as long as it must be retained for legal reasons of archiving (e.g. for tax purposes, usually ten years). We delete data that has been disclosed to us in the context of an order by the contractual partner in accordance with the specifications and in principle after the end of the order.

  • Types of data processed: Inventory data (e.g., full name, home address, contact information, customer number, etc.); Payment data (e.g. bank details, invoices, payment history); Contact details (e.g. postal and email addresses or telephone numbers); Contract data (e.g. subject matter of the contract, term, customer category); Usage data (e.g., page views and dwell time, click paths, usage intensity and frequency, device types and operating systems used, interactions with content and features). Metalogical, communication and procedural data (e.g. IP addresses, times, identification numbers, persons involved).
  • Data subjects: Service recipients and clients; Interested parties. Business and contractual partners.
  • Purposes of processing: Provision of contractual services and fulfilment of contractual obligations; Security measures; Communication; Office and organizational procedures; Organisational and administrative procedures. Business processes and business procedures.
  • Retention and deletion: Deletion as indicated in the section “General information on data storage and deletion”.
  • Legal bases: Performance of the contract and pre-contractual enquiries (Art. 6 para. 1 sentence 1 lit. b) GDPR); Legal obligation (Art. 6 para. 1 sentence 1 lit. c) GDPR). Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR).

Further information on processing processes, procedures and services:

  • Online shop, order forms, e-commerce and delivery: We process the data of our customers in order to enable them to select, purchase or order the selected products, goods and related services, as well as to pay for them and deliver them. If necessary for the execution of an order, we use service providers, in particular postal, forwarding and shipping companies, to carry out the delivery or execution for our customers. We use the services of banks and payment service providers to process payment transactions. The required information is marked as such in the context of the order or comparable purchase process and includes the information required for delivery, provision and invoicing, as well as contact information in order to be able to consult with us if necessary; Legal bases: Performance of a contract and pre-contractual enquiries (Art. 6 para. 1 sentence 1 lit. b) GDPR).

Business Processes and Procedures

Personal data of service recipients and clients – including customers, clients or, in special cases, clients, patients or business partners as well as other third parties – are processed within the framework of contractual and comparable legal relationships and pre-contractual measures such as the initiation of business relationships. This data processing supports and facilitates business processes in areas such as customer management, sales, payment transactions, accounting and project management.

The data collected is used to fulfill contractual obligations and to make operational processes efficient. This includes handling business transactions, managing customer relationships, optimizing sales strategies, and ensuring internal invoicing and financial processes. In addition, the data supports the safeguarding of the rights of the controller and promotes administrative tasks as well as the organization of the company.

  • Types of data processed: Inventory data (e.g., full name, home address, contact information, customer number); Payment data (e.g. bank details, invoices, payment history); Contact details (e.g., postal and email addresses); Content data (e.g., textual or pictorial news and posts, and information about them, such as authorship); Contract data (e.g. subject matter of the contract, term, customer category); Usage data (e.g., page views and dwell time, click paths, usage intensity). Metalogical, communication and procedural data (e.g. IP addresses, times, identification numbers)
  • Data subjects: Service recipients and clients; Interested parties; Communication; Business and contractual partners. Customers.
  • Purposes of processing: Provision of contractual services and fulfilment of contractual obligations; Office and organizational procedures; business processes and business procedures; Security Measures. Provision of our online offer and user-friendliness.
  • Retention and deletion: Deletion as indicated in the section “General information on data storage and deletion”.
  • Legal bases: Performance of a contract and pre-contractual enquiries (Art. 6 para. 1 sentence 1 lit. b) GDPR). Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR).

Further information on processing processes, procedures and services:

  • Account: Customers can create an account within our online offer (e.g. customer or user account, or “customer account” for short). If the registration of a customer account is required, customers will be informed of this as well as the information required for registration. The customer accounts are not public and cannot be indexed by search engines. As part of the registration as well as subsequent logins and use of the customer account, we store the IP addresses of the customers along with the access times in order to be able to prove registration and prevent any misuse of the customer account. If the customer account has been terminated, the customer account data will be deleted after the date of termination, unless it is retained for purposes other than making it available in the customer account or must be retained for legal reasons (e.g. internal storage of customer data, order processes or invoices). It is the responsibility of the customers to secure their data when the customer account is terminated; Legal bases: Performance of a contract and pre-contractual enquiries (Art. 6 para. 1 sentence 1 lit. b) GDPR), legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR).
  • Economic analysis and market research: In order to fulfil business purposes and to identify market trends, the wishes of contractual partners and users, the available data on business transactions, contracts, enquiries, etc. are analysed. The group of data subjects may include contractual partners, interested parties, customers, visitors and users of the controller’s online offer. The analysis is carried out for the purposes of business evaluations, marketing and market research (e.g. to determine customer groups with different characteristics). If available, profiles of registered users are taken into account, along with their details of services used. The analyses are for the sole purpose of the controller and are not disclosed externally, unless they are anonymous analyses with summarized, i.e. anonymised values. In addition, the privacy of the users is taken into account; the data is processed for analysis purposes in a pseudonymized manner and, where possible, anonymized (e.g. as aggregated data); Legal bases: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR).

Payment

In the context of contractual and other legal relationships, on the basis of legal obligations or otherwise on the basis of our legitimate interests, we offer the data subjects efficient and secure payment options and use other service providers in addition to banks and credit institutions for this purpose (collectively “payment service providers”).

The data processed by the payment service providers includes inventory data, such as name and address, bank data such as account numbers or credit card numbers, passwords, TANs and checksums, as well as contract, sum and recipient-related information. The information is required to carry out the transactions. However, the data entered will only be processed by and stored by the payment service providers. This means that we do not receive any account or credit card-related information, but only information confirming or negative information about the payment. Under certain circumstances, the data may be transmitted by the payment service providers to credit agencies. The purpose of this transfer is to check identity and creditworthiness. For this purpose, we refer to the terms and conditions and the data protection information of the payment service providers.

  • The terms and conditions and data protection notices of the respective payment service providers, which can be accessed within the respective websites or transaction applications, apply to the payment transactions. We also refer to these for the purpose of further information and assertion of rights of revocation, information and other data subjects.
    • The terms and conditions and data protection notices of the respective payment service providers, which can be accessed within the respective websites or transaction applications, apply to the payment transactions. We also refer to these for the purpose of further information and assertion of rights of revocation, information and other data subjects.
    • Types of data processed: Inventory data (e.g., full name, home address, contact information, customer number, etc.); Payment data (e.g. bank details, invoices, payment history); Contract data (e.g. subject matter of the contract, term, customer category); Usage data (e.g., page views and dwell time, click paths, usage intensity and frequency, device types and operating systems used, interactions with content and features). Metalogical, communication and procedural data (e.g. IP addresses, times, identification numbers, persons involved).
    • Data subjects: Service recipients and clients; Business and contractual partners. Interested parties.
    • Purposes of processing: Provision of contractual services and fulfilment of contractual obligations. Business processes and business procedures.
    • Retention and deletion: Deletion as indicated in the section “General information on data storage and deletion”.
    • Legal bases: Performance of a contract and pre-contractual enquiries (Art. 6 para. 1 sentence 1 lit. b) GDPR). Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR).

Further information on processing processes, procedures and services:

  • Klarna: Payment services (technical connection of online payment methods); Service provider: Klarna Bank AB (publ), Sveavägen 46, 111 34 Stockholm, Sweden; Legal bases: Performance of the contract and pre-contractual enquiries (Art. 6 para. 1 sentence 1 lit. b) GDPR); Website: https://www.klarna.com/de. Privacy Policy: https://www.klarna.com/de/datenschutz.
  • Mastercard: Payment services (technical connection of online payment methods); Service provider: Mastercard Europe SA, Chaussée de Tervuren 198A, B-1410 Waterloo, Belgium; Legal bases: Performance of the contract and pre-contractual enquiries (Art. 6 para. 1 sentence 1 lit. b) GDPR); Website: https://www.mastercard.de/de-de.html. Privacy Policy: https://www.mastercard.de/de-de/datenschutz.html.
  • PayPal: Payment services (technical connection of online payment methods) (e.g. PayPal, PayPal Plus, Braintree); Service provider: PayPal (Europe) S.à r.l. et Cie, S.C.A., 22-24 Boulevard Royal, L-2449 Luxembourg; Legal bases: Performance of the contract and pre-contractual enquiries (Art. 6 para. 1 sentence 1 lit. b) GDPR); Website: https://www.paypal.com/de. Privacy Policy: https://www.paypal.com/de/webapps/mpp/ua/privacy-full.
  • Visas: Payment services (technical connection of online payment methods); Service provider: Visa Europe Services Inc., London Branch, 1 Sheldon Square, London W2 6TT, UK; Legal bases: Performance of the contract and pre-contractual enquiries (Art. 6 para. 1 sentence 1 lit. b) GDPR); Website:https://www.visa.de; Privacy Policy: https://www.visa.de/nutzungsbedingungen/visa-privacy-center.html. Basis for third-country transfers: Adequacy Decision (GB).

Provision of the online offer and web hosting

We process users’ data in order to be able to provide them with our online services. For this purpose, we process the user’s IP address, which is necessary to transmit the content and functions of our online services to the user’s browser or device.

  • Types of data processed: Usage Data (e.g., page views and dwell time, click paths, usage intensity and frequency, types of devices and operating systems used, interactions with content and features); Metalogical, communication and procedural data (e.g. IP addresses, time details, identification numbers, persons involved); Log data (e.g. log files regarding logins or the retrieval of data or access times.). Content data (e.g., textual or pictorial messages and posts, and information about them, such as authorship or time of creation).
  • Data subjects: Users (e.g., website visitors, users of online services).
  • Purposes of processing: Provision of our online offer and user-friendliness; Information technology infrastructure (operation and provision of information systems and technical devices (computers, servers, etc.)). Security Measures.
  • Retention and deletion: Deletion as indicated in the section “General information on data storage and deletion”.
  • Legal bases: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR).

Further information on processing processes, procedures and services:

  • Provision of online offer on rented storage space: For the provision of our online offer, we use storage space, computing capacity and software that we rent or otherwise obtain from a corresponding server provider (also called “web host”); Legal bases: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR).
  • Collection of access data and log files: Access to our online offer is logged in the form of so-called “server log files”. The server log files can include the address and name of the websites and files accessed, date and time of access, data volumes transferred, notification of successful access, browser type and version, the user’s operating system, referrer URL (the previously visited page) and, as a rule, IP addresses and the requesting provider. The server log files can be used for security purposes, e.g. to avoid overloading the servers (especially in the case of abusive attacks, so-called DDoS attacks), and to ensure the load on the servers and their stability; Legal bases: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR). Deletion of data: Log file information is stored for a maximum period of 30 days and then deleted or anonymized. Data whose further retention is necessary for evidentiary purposes is exempt from deletion until the respective incident has been finally clarified.
  • WordPress.com: Hosting and software for creating, providing and operating websites, blogs and other online offerings; Service provider: Aut O’Mattic A8C Ireland Ltd., Grand Canal Dock, 25 Herbert Pl, Dublin, D02 AY86, Ireland; Legal bases: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR); Website:https://wordpress.com; Privacy Policy: https://automattic.com/de/privacy/; Data Processing Agreement:https://wordpress.com/support/data-processing-agreements/. Basis for third-country transfers: Data Privacy Framework (DPF).

Use of cookies

Cookies are small text files or other memory notes that store information on end devices and read them out of them. For example, to store the log-in status in a user account, the contents of a shopping cart in an e-shop, the content accessed or the functions used in an online offer. Cookies can also be used for various purposes, such as the functionality, security and convenience of online offers and the creation of analyses of visitor flows.

  • Notes on consent: We use cookies in accordance with the legal regulations. Therefore, we obtain prior consent from users, unless it is not required by law. In particular, permission is not necessary if the storage and reading of information, including cookies, is absolutely necessary in order to provide users with a telemedia service (i.e. our online offer) that they expressly request. The revocable consent will be clearly communicated to you and will contain the information on the respective use of cookies.

Information on data protection legal bases: The data protection basis on which we process users’ personal data using cookies depends on whether we ask them for consent. If the users accept, the legal basis for the use of their data is the declared consent. Otherwise, the data used with the help of cookies will be processed on the basis of our legitimate interests (e.g. in the business operation of our online offer and the improvement of its usability) or, if this is done in the context of the fulfilment of our contractual obligations, if the use of cookies is necessary to fulfil our contractual obligations. We will explain the purposes for which we use cookies in the course of this privacy policy or as part of our consent and processing processes.

Storage period: With regard to the storage period, the following types of cookies are distinguished:

  • Temporary cookies (also: session or session cookies): Temporary cookies are deleted at the latest after a user has left an online offer and closed their device (e.g. browser or mobile application).
  • Persistent cookies: Persistent cookies remain stored even after the device is closed. For example, the log-in status can be saved and preferred content can be displayed directly when the user visits a website again. The user data collected with the help of cookies can also be used to measure reach. Unless we provide users with explicit information about the type and storage period of cookies (e.g. as part of obtaining consent), they should assume that they are permanent and that they can be stored for up to two years.

General information on revocation and objection (opt-out): Users can revoke the consent they have given at any time and also declare an objection to the processing in accordance with the legal requirements, also by means of the privacy settings of their browser.

  • Types of data processed: Metalogical, communication and procedural data (e.g. IP addresses, times, identification numbers, persons involved).
  • Data subjects: Users (e.g., website visitors, users of online services).
  • Legal bases: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR). consent (Art. 6 para. 1 sentence 1 lit. a) GDPR).

Further information on processing processes, procedures and services:

  • Processing of cookie data on the basis of consent: We use a consent management solution that obtains users’ consent to the use of cookies or to the procedures and providers specified in the consent management solution. This procedure serves to obtain, record, manage and revoke consent, in particular with regard to the use of cookies and similar technologies used to store, read and process information on users’ end devices. As part of this process, users’ consents are obtained for the use of cookies and the related processing of information, including the specific processing and providers mentioned in the consent management procedure. Users also have the option of managing and withdrawing their consents. The declarations of consent are stored in order to avoid a new query and to be able to provide proof of consent in accordance with the legal requirements. The storage takes place on the server side and/or in a cookie (so-called opt-in cookie) or by means of comparable technologies in order to be able to assign the consent to a specific user or his device. Unless specific information is available on the providers of consent management services, the following general information applies: The duration of the storage of consent is up to two years. This involves the creation of a pseudonymous user identifier that is stored together with the time of consent, information on the scope of consent (e.g. relevant categories of cookies and/or service providers), as well as information about the browser, the system and the device used; Legal bases: consent (Art. 6 para. 1 sentence 1 lit. a) GDPR).

Registration, Login and User Account

Users can create a user account. As part of the registration process, users will be provided with the required mandatory information and processed for the purpose of providing the user account on the basis of contractual fulfilment of obligations. The processed data includes, in particular, login information (username, password and an e-mail address).

As part of the use of our registration and login functions as well as the use of the user account, we store the IP address and the time of the respective user action. The storage is based on our legitimate interests as well as those of the users in protection against misuse and other unauthorized use. As a matter of principle, this data will not be passed on to third parties, unless it is necessary to pursue our claims or there is a legal obligation to do so.

Users may be informed by e-mail about processes relevant to their user account, such as technical changes.

  • Types of data processed: Inventory data (e.g., full name, home address, contact information, customer number, etc.); Contact details (e.g. postal and email addresses or telephone numbers); Content data (e.g., textual or pictorial news and posts, and information about them, such as authorship or time of creation); Usage data (e.g., page views and dwell time, click paths, usage intensity and frequency, device types and operating systems used, interactions with content and features). Log data (e.g. log files regarding logins or the retrieval of data or access times.).
  • Data subjects: Users (e.g., website visitors, users of online services).
  • Purposes of processing: Provision of contractual services and fulfilment of contractual obligations; Security measures; Organisational and administrative procedures. Provision of our online offer and user-friendliness.
  • Retention and deletion: Deletion as indicated in the section “General information on data storage and deletion”. Deletion after termination.
  • Legal bases: Performance of a contract and pre-contractual enquiries (Art. 6 para. 1 sentence 1 lit. b) GDPR). Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR).

Further information on processing processes, procedures and services:

  • Registration with real names: Due to the nature of our community, we ask users to use our offer only using real names. This means that the use of pseudonyms is not permitted; Legal bases: Performance of a contract and pre-contractual enquiries (Art. 6 para. 1 sentence 1 lit. b) GDPR).
  • Users’ profiles are not public: Users’ profiles are not publicly visible and inaccessible.
  • Deletion of data after termination: If users have terminated their user account, their data with regard to the user account will be deleted, subject to a legal permission, obligation or consent of the users; Legal bases: Performance of a contract and pre-contractual enquiries (Art. 6 para. 1 sentence 1 lit. b) GDPR).

Blogs and publication media

We use blogs or comparable means of online communication and publication (hereinafter referred to as “publication medium”). Readers’ data will only be processed for the purposes of the publication medium to the extent necessary for its presentation and communication between authors and readers or for security reasons. In addition, we refer to the information on the processing of visitors to our publication medium within the framework of this data protection notice.

  • Types of data processed: Inventory data (e.g., full name, home address, contact information, customer number, etc.); Contact details (e.g. postal and email addresses or telephone numbers); Content data (e.g., textual or pictorial news and posts, and information about them, such as authorship or time of creation); Usage data (e.g., page views and dwell time, click paths, usage intensity and frequency, device types and operating systems used, interactions with content and features). Metalogical, communication and procedural data (e.g. IP addresses, times, identification numbers, persons involved).
  • Data subjects: Users (e.g., website visitors, users of online services).
  • Purposes of processing: Feedback (e.g., collecting feedback via online form); Provision of our online offer and user-friendliness; Security Measures. Organisational and administrative procedures.
  • Retention and deletion: Deletion as indicated in the section “General information on data storage and deletion”.
  • Legal bases: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR).

Further information on processing processes, procedures and services:

  • Comments and posts: If users leave comments or other contributions, their IP addresses may be stored on the basis of our legitimate interests. This is done for our safety in case someone leaves illegal content in comments and contributions (insults, prohibited political propaganda, etc.). In this case, we ourselves can be prosecuted for the comment or contribution and are therefore interested in the identity of the author. Furthermore, we reserve the right to process the information of the users for the purpose of spam detection on the basis of our legitimate interests. On the same legal basis, we reserve the right to store the IP addresses of users for the duration of surveys and to use cookies to avoid multiple votes. The personal information provided in the context of the comments and contributions, any contact and website information as well as the content information will be permanently stored by us until the user objects; Legal bases: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR).
  • Retrieving WordPress emojis and smilies: Retrieval of WordPress emojis and smilies – Within our WordPress blog, graphic emojis (or smilies), i.e. small graphic files that express feelings, are used, obtained from external servers, for the purpose of efficiently integrating content elements. The providers of the servers collect the IP addresses of the users. This is necessary so that the emoji files can be delivered to users’ browsers; Service provider: Aut O’Mattic A8C Ireland Ltd., Grand Canal Dock, 25 Herbert Pl, Dublin, D02 AY86, Ireland; Legal bases: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR); Website: https://automattic.com; Privacy Policy: https://automattic.com/privacy. Basis for third-country transfers: Data Privacy Framework (DPF).

Contact and request management

When contacting us (e.g. by post, contact form, e-mail, telephone or via social media) as well as in the context of existing user and business relationships, the information of the enquiring persons will be processed insofar as this is necessary to answer the contact requests and any requested measures.

  • Types of data processed: Inventory data (e.g., full name, home address, contact information, customer number, etc.); Contact details (e.g. postal and email addresses or telephone numbers); Content data (e.g., textual or pictorial news and posts, and information about them, such as authorship or time of creation); Usage data (e.g., page views and dwell time, click paths, usage intensity and frequency, device types and operating systems used, interactions with content and features). Metalogical, communication and procedural data (e.g. IP addresses, times, identification numbers, persons involved).
  • Data subjects: Communication.
  • Purposes of processing: Communication; organisational and administrative procedures; Feedback (e.g. collecting feedback via online form). Provision of our online offer and user-friendliness.
  • Retention and deletion: Deletion as indicated in the section “General information on data storage and deletion”.
  • Legal bases: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR). Performance of a contract and pre-contractual enquiries (Art. 6 para. 1 sentence 1 lit. b) GDPR).

Further information on processing processes, procedures and services:

  • Contact: If you contact us via our contact form, by e-mail or other means of communication, we process the personal data transmitted to us in order to answer and process the respective request. This usually includes details such as name, contact information and, where applicable, other information that is shared with us and is necessary for appropriate processing. We use this data exclusively for the stated purpose of contacting and communicating; Legal bases: Performance of a contract and pre-contractual enquiries (Art. 6 para. 1 sentence 1 lit. b) GDPR), legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR).

Web analysis, monitoring and optimization

Web analysis (also referred to as “reach measurement”) is used to evaluate the flow of visitors to our online offer and can include behaviour, interests or demographic information about visitors, such as age or gender, as pseudonymous values. With the help of the reach analysis, we can, for example, see at what time our online offer or its functions or content are used most often, or invite them to reuse. It is also possible for us to understand which areas need optimization.

  • In addition to web analysis, we may also use test procedures to test and optimize different versions of our online offer or its components.

Unless otherwise stated below, profiles, i.e. data combined into a usage process, may be created for these purposes and information may be stored in a browser or in an end device and then read. The information collected includes, in particular, websites visited and elements used there, as well as technical information, such as the browser used, the computer system used and information on times of use. If users have consented to the collection of their location data vis-à-vis us or the providers of the services we use, the processing of location data is also possible.

  • In addition, the IP addresses of the users are stored. However, we use an IP masking process (i.e. pseudonymization by shortening the IP address) to protect users. In general, in the context of web analysis, A/B testing and optimization, no clear data of the users (such as e-mail addresses or names) is stored, but pseudonyms. This means that we as well as the providers of the software used do not know the actual identity of the users, but only the information stored in their profiles for the purpose of the respective procedures.

Information on legal bases: If we ask users for their consent to the use of third-party providers, the legal basis for data processing is consent. Otherwise, the user data will be processed on the basis of our legitimate interests (i.e. interest in efficient, economical and recipient-friendly services). In this context, we would also like to draw your attention to the information on the use of cookies in this privacy policy.

  • Types of data processed: Usage data (e.g., page views and dwell time, click paths, usage intensity and frequency, device types and operating systems used, interactions with content and features). Metalogical, communication and procedural data (e.g. IP addresses, times, identification numbers, persons involved).
  • Data subjects: Users (e.g., website visitors, users of online services).
  • Purposes of processing: Reach measurement (e.g. access statistics, recognition of returning visitors); Profiles with user-related information (creating user profiles). Provision of our online offer and user-friendliness.
  • Retention and deletion: Deletion as indicated in the section “General information on data storage and deletion”. Storing cookies for up to 2 years (Unless otherwise specified, cookies and similar storage methods may be stored on users’ devices for a period of two years).
  • Safety Measures: IP masking (pseudonymization of the IP address).
  • Legal bases: consent (Art. 6 para. 1 sentence 1 lit. a) GDPR). Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR).

Further information on processing processes, procedures and services:

  • Google Analytics: We use Google Analytics to measure and analyze the use of our online offer on the basis of a pseudonymous user identification number. This identification number does not contain any unique data, such as names or email addresses. It is used to assign analysis information to a terminal device in order to identify which content users have accessed within one or more usage processes, which search terms they have used, accessed again or interacted with our online offering. The time of use and its duration are also stored, as well as the sources of the users who refer to our online offer and technical aspects of their devices and browsers. Pseudonymous profiles of users are created with information from the use of various devices, whereby cookies can be used. Google Analytics does not log or store individual IP addresses for EU users. However, Analytics provides rough geographic location data by deriving the following metadata from IP addresses: city (and the city’s inferred latitude and longitude), continent, country, region, subcontinent (and ID-based counterparts). In the case of EU data traffic, the IP address data is used exclusively for this derivation of geolocation data before it is immediately deleted. They are not logged, are not accessible and are not used for other purposes. When Google Analytics collects metrics, all IP queries are performed on EU-based servers before traffic is routed to Analytics servers for processing; Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland; Legal bases: Consent (Art. 6 para. 1 sentence 1 lit. a) GDPR); Website: https://marketingplatform.google.com/intl/de/about/analytics/; Safety Measures: IP masking (pseudonymization of the IP address); Privacy Policy:https://policies.google.com/privacy; Data Processing Agreement:https://business.safety.google/adsprocessorterms/; Basis for third-country transfers: Data Privacy Framework (DPF); Opt-out: Opt-out plugin: https://tools.google.com/dlpage/gaoptout?hl=de, settings for the display of advertisements: https://myadcenter.google.com/personalizationoff. Further information: https://business.safety.google/adsservices/ (types of processing and data processed).
  • Jetpack (WordPress Stats): Jetpack offers analytics features for WordPress software; Service provider: Aut O’Mattic A8C Ireland Ltd., Grand Canal Dock, 25 Herbert Pl, Dublin, D02 AY86, Ireland; Legal bases: Consent (Art. 6 para. 1 sentence 1 lit. a) GDPR); Website: https://automattic.com; Privacy Policy: https://automattic.com/privacy. Basis for third-country transfers: Data Privacy Framework (DPF).

Online marketing

We process personal data for the purpose of online marketing, which may include, in particular, the marketing of advertising space or the presentation of advertising and other content (collectively referred to as “content”) based on potential interests of users and the measurement of their effectiveness.

For these purposes, so-called user profiles are created and stored in a file (the so-called “cookie”) or similar processes are used to store the information about the user relevant to the presentation of the aforementioned content. This may include, for example, content viewed, websites visited, online networks used, but also communication partners and technical information, such as the browser used, the computer system used, as well as information on usage times and functions used. If users have consented to the collection of their location data, this can also be processed.

In addition, the IP addresses of the users are stored. However, we use available IP masking methods (i.e. pseudonymization by shortening the IP address) for user protection. In general, no clear user data (such as e-mail addresses or names) is stored as part of the online marketing process, but pseudonyms. This means that we, as well as the providers of the online marketing methods, do not know the actual user identity, but only the information stored in their profiles.

The statements in the profiles are usually stored in the cookies or by similar methods. These cookies can later be read out on other websites that use the same online marketing process and analysed for the purpose of displaying content, as well as supplemented with further data and stored on the server of the online marketing procedure provider.

Exceptionally, it is possible to assign clear data to the profiles, primarily if the users are members of a social network whose online marketing methods we use and the network connects the user profiles with the aforementioned information. We ask you to note that users can make additional agreements with the providers, for example by giving consent as part of the registration process.

As a matter of principle, we only have access to aggregated information about the success of our advertisements. However, as part of so-called conversion measurements, we can check which of our online marketing processes have led to a so-called conversion, i.e. to the conclusion of a contract with us, for example. Conversion measurement is used solely to analyze the success of our marketing measures.

Unless otherwise stated, we ask you to assume that cookies used will be stored for a period of two years.

  • Notes on legal bases: If we ask the users for their consent to the use of the third-party providers, the legal basis for the data processing is the permission. Otherwise, the users’ data will be processed on the basis of our legitimate interests (i.e. interest in efficient, economical and recipient-friendly services). In this context, we would also like to draw your attention to the information on the use of cookies in this privacy policy.

Notes on revocation and objection: We refer to the data protection information of the respective providers and the objection options specified for the providers (so-called “opt-out”). Unless an explicit opt-out option has been specified, there is the possibility that you switch off cookies in the settings of your browser. However, this may limit the functions of our online offer. We therefore also recommend the following opt-out options, which are offered collectively for the respective areas:

  • Types of data processed: Usage data (e.g., page views and dwell time, click paths, usage intensity and frequency, device types and operating systems used, interactions with content and features). Metalogical, communication and procedural data (e.g. IP addresses, times, identification numbers, persons involved).
  • Data subjects: Users (e.g., website visitors, users of online services).
  • Purposes of processing: Reach measurement (e.g. access statistics, recognition of returning visitors); Tracking (e.g., interest/behavioral profiling, use of cookies); target group formation; Marketing; Profiles with user-related information (creating user profiles). Conversion measurement (measuring the effectiveness of marketing measures).
  • Retention and deletion: Deletion as indicated in the section “General information on data storage and deletion”. Storing cookies for up to 2 years (Unless otherwise specified, cookies and similar storage methods may be stored on users’ devices for a period of two years).
  • Safety Measures: IP masking (pseudonymization of the IP address).
  • Legal bases: consent (Art. 6 para. 1 sentence 1 lit. a) GDPR). Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR).

Further information on processing processes, procedures and services:

  • Google Ads and Conversion Measurement: Online marketing procedures for the purpose of placing content and advertisements within the service provider’s advertising network (e.g. in search results, in videos, on web pages, etc.) so that they are displayed to users who have a presumed interest in the advertisements. In addition, we measure the conversion of the ads, i.e. whether users have taken them as an opportunity to interact with the ads and take advantage of the advertised offers (so-called conversions). However, we only receive anonymous information and no personal information about individual users; Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland; Legal bases: Consent (Art. 6 para. 1 sentence 1 lit. a) GDPR), legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR); Website: https://marketingplatform.google.com; Privacy Policy: https://policies.google.com/privacy; Basis for third-country transfers: Data Privacy Framework (DPF); Further information: Types of processing and data processed: https://business.safety.google/adsservices/. Data processing conditions between controllers and standard contractual clauses for third-country transfers of data: https://business.safety.google/adscontrollerterms.
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Presence in social networks (social media)

We maintain online presences within social networks and process user data in this context in order to communicate with the users active there or to offer information about us.

We would like to point out that user data may be processed outside the area of the European Union. This can result in risks for users, for example, because it could make it more difficult to enforce user rights.

Furthermore, user data within social networks is usually processed for market research and advertising purposes. For example, usage profiles can be created based on the user behavior and the resulting interests of the users. The latter may in turn be used, for example, to place advertisements inside and outside the networks that presumably correspond to the interests of the users. Therefore, cookies are usually stored on the users’ computers, in which the user’s usage behaviour and interests are stored. In addition, data can also be stored in the user profiles regardless of the devices used by the users (in particular if they are members of the respective platforms and logged in there).

For a detailed description of the respective forms of processing and the options for objection (opt-out), we refer to the privacy policies and information provided by the operators of the respective networks.

In the case of requests for information and the assertion of data subject rights, we would also like to point out that these can be asserted most effectively with the providers. Only the latter have access to the user data and can directly take appropriate measures and provide information. If you still need help, you can contact us.

  • Types of data processed: Contact details (e.g. postal and email addresses or telephone numbers); Content data (e.g., textual or pictorial messages and posts, and information about them, such as authorship or time of creation). Usage data (e.g., page views and dwell time, click paths, usage intensity and frequency, device types and operating systems used, interactions with content and features).
  • Data subjects: Users (e.g., website visitors, users of online services).
  • Purposes of processing: Communication; Feedback (e.g. collecting feedback via online form). Public relations.
  • Retention and deletion: Deletion as indicated in the section “General information on data storage and deletion”.
  • Legal bases: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR).
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Further information on processing processes, procedures and services:

  • Instagram: Social network, allows you to share photos and videos, comment and favorite posts, send messages, subscribe to profiles and pages; Service provider: Meta Platforms Ireland Limited, Merrion Road, Dublin 4, D04 X2K5, Ireland; Legal bases: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR); Website:https://www.instagram.com; Privacy Policy: https://privacycenter.instagram.com/policy/. Basis for third-country transfers: Data Privacy Framework (DPF).

Plug-ins and embedded functions and content

We integrate functional and content elements into our online offer that are obtained from the servers of their respective providers (hereinafter referred to as “third-party providers”). This can be, for example, graphics, videos or city maps (hereinafter referred to uniformly as “content”).

The integration always requires that the third-party providers of this content process the IP address of the users, as without an IP address they would not be able to send the content to their browser. The IP address is therefore required for the display of these contents or functions. We make every effort to use only content whose respective providers use the IP address only for the delivery of the content. Third-party service providers may also use pixel tags (invisible graphics, also known as “web beacons”) for statistical or marketing purposes. The “pixel tags” can be used to evaluate information, such as visitor traffic to the pages of this website. The pseudonymous information may also be stored in cookies on the user’s device and may contain, among other things, technical information on the browser and operating system, referring websites, the time of visit and other information on the use of our online offer, but may also be combined with such information from other sources.

Notes on legal bases: If we ask the users for their consent to the use of the third-party providers, the legal basis for the data processing is the permission. Otherwise, the user data will be processed on the basis of our legitimate interests (i.e. interest in efficient, economical and recipient-friendly services). In this context, we would also like to draw your attention to the information on the use of cookies in this privacy policy.

  • Types of data processed: Usage Data (e.g., page views and dwell time, click paths, usage intensity and frequency, types of devices and operating systems used, interactions with content and features); Metalogical, communication and procedural data (e.g. IP addresses, times, identification numbers, persons involved). Location data (information about the geographical location of a device or person).
  • Data subjects: Users (e.g., website visitors, users of online services).
  • Purposes of processing: Provision of our online offer and user-friendliness; Marketing. Profiles with user-related information (creating user profiles).
  • Retention and deletion: Deletion as indicated in the section “General information on data storage and deletion”. Storing cookies for up to 2 years (Unless otherwise specified, cookies and similar storage methods may be stored on users’ devices for a period of two years).
  • Legal bases: consent (Art. 6 para. 1 sentence 1 lit. a) GDPR). Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR).
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Further information on processing processes, procedures and services:

  • Google Maps: We integrate the maps of the “Google Maps” service of the provider Google. The data processed may include, in particular, IP addresses and location data of users; Service provider: Google Cloud EMEA Limited, 70 Sir John Rogerson’s Quay, Dublin 2, Ireland; Legal bases: Consent (Art. 6 para. 1 sentence 1 lit. a) GDPR); Website: https://mapsplatform.google.com/; Privacy Policy: https://policies.google.com/privacy. Basis for third-country transfers: Data Privacy Framework (DPF).
  • Instagram plugins and content: Instagram plugins and content – This may include, for example, content such as images, videos or texts and buttons that allow users to share content from this online offering within Instagram. – We are jointly responsible with Meta Platforms Ireland Limited for the collection or receipt in the context of a transmission (but not the further processing) of “event data” that Facebook collects through Instagram functions (e.g. embedding functions for content) that are executed on our online offer or receives in the context of a transmission for the following purposes: a) display of content and advertising information, that correspond to the presumed interests of the users; b) delivery of commercial and transactional messages (e.g. addressing users via Facebook Messenger); c) Improving ad delivery and personalization of features and content (e.g., improving the recognition of what content or advertising information is likely to be relevant to users’ interests). We have concluded a special agreement with Facebook (“Addendum for Controllers”, https://www.facebook.com/legal/controller_addendum), which regulates in particular which security measures Facebook must observe (https://www.facebook.com/legal/terms/data_security_terms) and in which Facebook has agreed to comply with the rights of data subjects (i.e. users can, for example, direct information or deletion requests to Facebook). Note: If Facebook provides us with metrics, analyses and reports (which are aggregated, i.e. do not contain information about individual users and are anonymous to us), then this processing is not carried out within the framework of joint responsibility, but on the basis of a data processing agreement (‘Data Processing Terms’, https://www.facebook.com/legal/terms/dataprocessing) , the ‘Data Security Terms’ (https://www.facebook.com/legal/terms/data_security_terms) and with regard to processing in the USA on the basis of standard contractual clauses (“Facebook-EU Data Transfer Addendum, https://www.facebook.com/legal/EU_data_transfer_addendum). The rights of users (in particular to information, deletion, objection and complaint to the competent supervisory authority) are not restricted by the agreements with Facebook; Service provider: Meta Platforms Ireland Limited, Merrion Road, Dublin 4, D04 X2K5, Ireland; Legal bases: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR); Website:https://www.instagram.com. Privacy Policy: https://privacycenter.instagram.com/policy/.

Definitions

This section provides an overview of the terminology used in this Privacy Policy. Insofar as the terms are defined by law, their legal definitions shall apply. The following explanations, on the other hand, are primarily intended to serve understanding.

  • Inventory data: Inventory data includes essential information necessary for the identification and management of contractors, user accounts, profiles, and similar assignments. This data may include, but is not limited to, personal and demographic information such as names, contact information (addresses, telephone numbers, email addresses), dates of birth and specific identifiers (user IDs). Inventory data forms the basis for any formal interaction between people and services, facilities, or systems by enabling unambiguous mapping and communication.
  • Content data: Content data includes information generated in the course of creating, editing, and publishing content of all kinds. This category of data may include text, images, videos, audio files, and other multimedia content published on various platforms and media. Content data is not limited to the actual content, but also includes metadata that provides information about the content itself, such as tags, descriptions, author information, and publication dates
  • Contact details: Contact details are essential information that enables communication with individuals or organizations. They include, but are not limited to, telephone numbers, postal addresses and email addresses, as well as means of communication such as social media handles and instant messaging identifiers.
  • Conversion measurement: Conversion measurement (also known as “visit action evaluation”) is a method that can be used to determine the effectiveness of marketing measures. For this purpose, a cookie is usually stored on the users’ devices within the websites on which the marketing measures are carried out and then retrieved again on the target website. For example, it allows us to understand whether the ads we have placed on other websites have been successful.
  • Meta-, communication and procedural data: Meta, communication, and procedural data are categories that contain information about the way in which data is processed, transmitted, and managed. Metadata, also known as data about data, includes information that describes the context, origin, and structure of other data. They can include information about the file size, the date it was created, the author of a document, and the change histories. Communication data captures the exchange of information between users through various channels, such as email traffic, call logs, social media messages, and chat histories, including the people involved, time stamps, and transmission routes. Procedural data describes the processes and procedures within systems or organizations, including workflow documentation, logs of transactions and activities, and audit logs used to track and review operations.
  • Usage: Usage Data refers to information that captures how users interact with digital products, services, or platforms. This data includes a wide range of information that reveals how users use applications, what features they prefer, how long they spend on certain pages, and what paths they use to navigate through an application. Usage Data may also include frequency of use, timestamps of activity, IP addresses, device information, and location data. They are especially valuable for analyzing user behavior, optimizing user experiences, personalizing content, and improving products or services. In addition, usage data plays a crucial role in identifying trends, preferences and possible problem areas within digital offerings
  • Personal data: “Personal data” means any information relating to an identified or identifiable natural person (hereinafter “data subject”); an identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier (e.g. a cookie) or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person.
  • Profiles with user-related information: The processing of “user-related information profiles”, or “profiles” for short, includes any form of automated processing of personal data consisting of the use of such personal data in order to obtain certain personal aspects relating to a natural person (depending on the type of profiling, this may include different information relating to demographics, behaviour and interests, such as interaction with websites and their content, etc.) Analyze, evaluate, or predict them (e.g., interests in certain content or products, click behavior on a web page, or location). Cookies and web beacons are often used for profiling purposes.
  • Log: Log data is information about events or activities that have been logged on a system or network. This data typically includes information such as timestamps, IP addresses, user actions, error messages, and other details about the use or operation of a system. Log data is often used to analyze system issues, monitor security, or generate performance reports.
  • Range measurement: Reach measurement (also known as web analytics) is used to evaluate the visitor flows of an online offer and can include the behavior or interests of visitors in certain information, such as content of websites. With the help of the reach analysis, operators of online services can identify, for example, at what time users visit their websites and what content they are interested in. This allows them to better adapt the content of the websites to the needs of their visitors, for example. For the purposes of reach analysis, pseudonymous cookies and web beacons are often used to recognize returning visitors and thus obtain more precise analyses of the use of an online offer.
  • Location: Location data is generated when a mobile device (or another device with the technical requirements for location determination) connects to a radio cell, a WLAN or similar technical means and functions of location determination. Location data is used to indicate the geographically determinable position of the respective device on Earth. Location data can be used, for example, to display map functions or other information dependent on a location.
  • Tracking: “Tracking” is when the behavior of users can be tracked across several online offerings. As a rule, behavioral and interest information is stored in cookies or on servers of the providers of the tracking technologies with regard to the online offers used (so-called profiling). This information can then be used, for example, to show users advertisements that are likely to match their interests.
  • Person in charge: “Controller” means the natural or legal person, public authority, agency or other body which, alone or jointly with others, determines the purposes and means of the processing of personal data.
  • Processing: “Processing” means any operation or set of operations which is performed on personal data or on sets of personal data, whether or not by automated means. The term is far-reaching and encompasses practically any handling of data, be it collection, evaluation, storage, transmission or deletion.
  • Contract: Contract data is specific information related to the formalization of an agreement between two or more parties. They document the conditions under which services or products are provided, exchanged or sold. This category of data is essential for the management and performance of contractual obligations and includes both the identification of the parties to the contract and the specific terms and conditions of the agreement. Contract Data may include the start and end dates of the contract, the type of services or products agreed upon, pricing agreements, payment terms, termination rights, renewal options, and any special terms or clauses. They serve as the legal basis for the relationship between the parties and are crucial for clarifying rights and obligations, enforcing claims and resolving disputes.
  • Payment: Payment data includes all the information needed to process payment transactions between buyers and sellers. This data is crucial for e-commerce, online banking, and any other form of financial transaction. They include details such as credit card numbers, bank details, payment amounts, transaction data, verification numbers, and billing information. Payment data may also include information about payment status, chargebacks, authorizations, and fees.
  • Target group formation: Custom audiences are when target groups are determined for advertising purposes, e.g. the insertion of advertisements. For example, a user’s interest in certain products or topics on the Internet can be used to infer that this user is interested in advertisements for similar products or in the online shop in which they viewed the products. In turn, “lookalike audiences” (or similar target groups) are used when the content deemed suitable is displayed to users whose profiles or interests presumably correspond to the users for whom the profiles were created. Cookies and web beacons are usually used for the purpose of creating Custom Audiences and Lookalike Audiences.